Good fit
Founders, solo consultants, and small businesses with an offer that needs sharper explaining.
Websites
A website should make the thing clear before it tries to look clever.
I build compact, trustworthy websites for projects, founders, and small businesses that need a clear explanation of what they offer without becoming a generic template.
Fit
Good match when the page needs to sell clearly without a big agency setup.
Not the best fit
Large campaign sites, heavy custom branding, complex CMS builds, or teams looking for a full agency.
Standard
This isn't about looking nice. It's about working fast, on mobile, for a stranger who just landed on the page.
Under 2.5 seconds until the main content is visible.
Google's own thresholds for a good page draw the line at 2.5 seconds for the largest visible content (LCP), under 200 milliseconds for the page to respond to a click or tap (INP), and visual stability within 0.1 (CLS), so content doesn't jump around while the page loads.
Most visitors open the page on a phone.
For small business sites, roughly two-thirds of traffic or more now comes from mobile. A page designed for desktop and made to "also work" on mobile loses visitors before they reach the offer.
Readable text, real headings, keyboard-friendly.
Proper contrast, a logical heading structure, and a layout that works with a keyboard and screen reader. It isn't an afterthought. It's part of the build itself, and it makes the page better for everyone, not just the few who need it.
Well-known research from Google finds that the chance a visitor abandons a page increases by roughly 32 percent as load time goes from one to three seconds, and considerably more after that. Other page-speed studies find that every extra second can cost roughly 7 percent in conversions. The exact numbers vary between studies, but the direction is the same every time: this isn't a technical detail reserved for developers, it's the difference between a website that actually turns visitors into inquiries.
Mistakes
The same mistakes keep showing up on small business websites.
- Template looks with placeholder text that never got replaced.
- Three buttons competing for attention, or no clear call to action.
- Designed for a wide screen and shrunk down to mobile afterward, instead of the other way round.
- Heavy plugin stacks and images that were never optimized.
- Pricing or an offer visitors have to dig through text to understand.
Examples
Concrete examples, and the same static approach behind them.
From a broad offer to concrete AI packages.
New structure with packages, starting prices, cases, and a more direct path to a decision.
Material made easier to find and evaluate.
A unified page flow with status, metadata, and download logic, so the content feels active.
Same approach, used across all of deskdude.dk.
Static HTML and CSS, a shared design system reused across pages, and a structure built to load fast. The page you're reading right now is the example.
The same approach applies whether it's a product page, a service page, or the site you're looking at right now:
- Static HTML/CSS, no heavy CMS to log into.
- No plugin stack that needs updating and maintaining.
- Honest copy without buzzwords and inflated promises.
- The same design system reused across pages, not reinvented every time.
Start
Need a website that does not feel like a template?
Send the rough idea, a link to the current site if there is one, and what the page needs to make clear.